If we looked at it in terms of devices, there are more connected mobile devices in the world 7. Emerging economies are catching up. Download our premium app data report Get our comprehensive report with 67 charts and individual data points covering up to date revenue, user and benchmark data for the app industry. These figures are growing every year, and along with it, the market for mobile apps.
In the below report, we have gathered specific data relating to app downloads and usage. These are intended to give us a better idea of just how many apps are being downloaded every year, which of these are most popular, and how they are being used.
We have collected data and statistics on iOS and Android app downloads. Please do not hesitate to contact me. Additional Information. Annual number of global mobile app downloads , by region. Leading social media apps in Google Play in Great Britain , by downloads.
This feature is limited to our corporate solutions. Please contact us to get started with full access to dossiers, forecasts, studies and international data. Skip to main content Try our corporate solution for free! Single Accounts Corporate Solutions Universities. As of May , apps from U. In contrast, the average number of downloads for all apps was Loading statistic This visual comparison clearly shows what people are downloading.
The vast majority of global downloads are all free. Just a fraction of people are willing to pay for downloads. Depending on the type of app you have, there are benefits to both strategies. If you charge for downloads initially, fewer mobile users will download the app. Just look at your own mobile device. Do you have any apps that you paid to install? However, people who download paid apps are more likely to be engaged.
For those of you who own an existing business and have an app as an extension of that business to improve the customer experience should definitely be offering free downloads. There are plenty of other monetization strategies, such as offering in-app purchases. There are to places where the overwhelming majority of mobile users are downloading apps. Look at how these two platforms compare to each other in terms of global app downloads.
Worldwide, there are more downloads coming from the Google Play Store. But as you can see, both stores saw an increase in the percentage of downloads from to In short, the Google Play Store has more downloads and is growing at a higher rate. Note: Not sure which platform to build for first? So you can launch on both stores and drive downloads from as many users as possible. In order for your app to be successful, you need to understand what consumers want. First, you should understand what types of apps are being downloaded the most.
Here are the most popular categories on the Apple App Store by share of availability. Your app category needs to be relevant to the purpose and functions of your app. Violating these terms can get your app removed from the App Store. Obviously, nobody will be able to download your app if this happens. Those categories have more competition. As I just said, the mobile app industry is highly competitive. But how many apps are going to be competing with?
Take a look at the number of apps available on the Apple App Store. The number of available apps is continuing to rise each year. More people have mobile devices than ever before, and app downloads are at an all-time high. But are app download numbers on the rise because more apps are available? Or are more apps available because so many more apps have been released?
I took the time to create a more in-depth analysis of the Google Play Store. We just finished looking at the Apple App Store availability. So I wanted to jump right in and show you the number of apps available for download on the Google Play Store. We actually saw a drop in app availability after mid Although the number of apps have been steadily rising ever since.
The Google Play Store is highly competitive. Based on the data over the past two years, the trend line should continuing rising for the foreseeable future.
As we already saw, Google Play Store downloads are still rising, even though the number of apps available for download had dropped a bit during that same period. Often you have to have a person on the inside i.
Sami Rehman, cofounder of My Film Buzz , realized soon after launch that his app had fallen under the radar and tried to turn things around by spending his time researching and getting in touch with App Store managers in the hope his app would get featured.
Unfortunately, this kind of story seems likely to become more common, particularly when considering the proposed changes to the iOS App Store.
Take a look at the screens of the new app store below , and see just how few apps are to be displayed to potential customers at any one time. Two at best. If only a handful of apps were cherry picked to be featured before, even fewer are going to be now. And sadly, this makes sense for Apple to do, as the average user spends 42 percent of their time on a single app, and 60 percent of users are happy to spend their time on just a couple of apps.
So, of course, store managers are going focus on a very select few, outstanding apps. The chances of getting featured are slim. Like most developers, Rehman and his partner found themselves trying to gain exposure through the final route, search. App Store Optimisation ASO is the fine art of honing in on your keywords, titles, and descriptions to stay above your competitors in search results.
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