In January , Disney renamed the studio 20th Century Studios. The studio is also credited for distributing Avatar and Titanic, the highest and second highest grossing films respectively at the box-office not adjusted for inflation. The studio also contracted the first African-American cinema star, Dorothy Dandridge.
In , 20th Century Studios celebrated their 80th anniversary as a studio. The familiar 20th Century production logo originated as the logo of Twentieth Century Pictures and was adopted by 20th Century-Fox after the merger in It consists of a stacked block-letter three-dimensional, monolithic logotype nicknamed "the Monument" surrounded by Art deco buildings and illuminated by searchlights.
In the production logo that appears at the start of films, the searchlights are animated and the sequence is accompanied by a distinctive fanfare that was originally composed in by Alfred Newman.
The original layout of the logo was designed by special effects animator and matte painting artist Emil Kosa Jr.. The 20th Century logo and fanfare have been recognised as an iconic symbol of a golden age of Hollywood. In , Rocky Longo, an artist at Pacific Title, was hired to recreate the original logo design for the new CinemaScope picture process. By using our services, you agree to our use of cookies. Quick Answer. He painted the logo on layers of glass so that it could be animated.
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This required a virtual Los Angeles Cityscape to be designed around the monument. In the background can be seen the Hollywood sign, which would give the monument an actual location approximating Foxs actual address in Century City. One final touch was the addition of store-front signs—each one bearing the name of Fox executives who were at the studio at the time.
As of , this logo appears only on the companys website. In , 20th Century Fox updated its logo, which was created and animated by its subdisary Blue Sky Studios. The new logo officially debuted in Avatar.
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